What is the difference between a web studio and an agency

Today we are solving a riddle older than the sphinx itself: how does a web studio differ from an agency.
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Briefly about the difference

The situation in our digital market is such that it is vital for us to seem cool. Because how does the customer see us? Creatives are nervous students with an infinite supply of LSD in the nightstand. Programmers are unshaven Pentecostal bards without a guitar. Smmschiki — why in a whisper, I'm in algebra. And all that.

To get rid of such cliches, you have to inflate your cheeks. Sometimes you just want to call yourself a "web studio", but as you look around: here is digital edge, there is conversion edge. No, no, and you'll buy a domain in the cursed zone.agency. No, no, and you'll write yourself a fashionable slogan in Latin.

And now to our lambs.

Myths about differences

When the companies themselves do not really understand (or do not want to admit) the difference between an agency and a studio, chaos begins. And even at the level of reputable ratings:

  • The studio is small, the agency is large. Measuring a company by staff is not correct at all. Lebedev's studio has a hundred people on staff, and besides, she is a studio. There are two or three people in any medium-sized regional SMM agency.
  • The agency does not have a full-time production, the studio does. Already warmer, but again past. There are just agencies with production, and there are those who outsource production.
  • The agency is engaged in SEO, and the studio makes websites. SEO (optimization and promotion) can be done at least by an agency, even by a studio, even by Vasya. Moreover, this does not make the latter an agency.

How the studio differs from the agency: the truth is somewhere nearby

The table will be clearer. And there are many aspects.

Strategic competencies

  • Atelier
    The studio's priority is a short planning horizon. It performs a specific task, usually short in time: the development of a website, the creation of a mobile application, the development of a design layout or prototype.
  • Agency
    The agency's task is to develop and achieve a strategic plan. This may include, for example, the development of a website and a mobile application as part of a promotional campaign, a digital advertising campaign, the creation and systematic development of communities in social networks.

Management level

  • Atelier
    The studio manages business processes at the level of itself.
  • Agency
    The agency takes over part of the customer's business processes (and part of the processes is produced if he is on a third party).

Produced unit

  • Atelier
    Project.
  • Agency
    A campaign consisting of many separate projects.

In short, the agency sells its ability to think and act strategically, knowledge about tools and channels of promotion in the digital environment. The agency takes control of the implementation of the proposed strategy — coordinating the campaign at all levels.

The level of integration with the agency's business can be as close as possible: for example, a full-service agency can develop a new product, make its identity, market promotion strategy (both offline and online), plan a budget for all channels, from the website to the purchase of paid publications from bloggers.

The studio has narrower tasks. This is not a bad thing at all — as it allows you to quickly develop specialization.

Perhaps that is why there are quite a lot of smart production studios on our market, and cool agencies can be counted on the fingers.

Such things. The issue still remains controversial in places. Therefore, write opinions.

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